Four Key Web Benefits for Entrepreneurs

Here’s a startling statistic for entrepreneurs: nearly half of today’s small businesses don’t have a website. A survey by CNNMoney revealed that 46 percent of America’s 25 million small businesses have no online presence. The report suggested that business owners fear a large price tag for website development and hosting, despite the abundant, contrary evidence that inexpensive do-it-yourself website solutions are readily available.

The advantages of having even a simple, static website without eCommerce capabilities are legion. A website offers customers a round-the-clock opportunity to view your products and services, your contact information, and detailed visual proof that you’re better than your competitors. In an era where buyers, suppliers, and consumers can buy, sell, and track orders from a web-enabled cell phone, it’s poor business sense to work without a digital net.

Here are four key benefits from having a simple website:

Visibility and Search
With proper optimization of your website, targeted audience of consumers are sent your way via a number of search engines. Search engine optimization enables any business to identify its specific offerings, whether it provides them through online sales or just posts pictures and descriptions online with an ordering phone number or printable form.

Public Relations and Marketing
Think of a website as an extended business card. A simple, attractive website builds credibility, loyalty, and word-of-mouth promotions. People send web links to their business associates, family, and friends.

Say More and Talk Less
Detailed information about your products and services online means that your switchboard fields fewer inquiries about specifics and more calls with immediate orders. These days, shoppers make their decisions online–then they reach for the telephone.

Customer Development
Whenever customers respond to your email address through your website, you capture their personal information for own records. Build a database of email addresses and you can mail out regular sales bulletins. You’ll foster a repeat clientele.

Source
CNNMoney

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