University of San Francisco Enhances Online Internet Marketing Degree With Advanced Certificates

Congratulations, University of San Francisco! The school has long been considered a leader in the field of internet marketing. Now, according to Reuters, the college is raising the bar once again with a new expansion.

Starting now, the University of San Francisco (USF) is offering two new advanced certificates to their master's level internet marketing degree program. These new programs will be intensive, interactive, eight-week online courses, taught by working professionals in the field and focusing on the concepts of "Advanced Web Analytics" and "Advanced Social Media." Both courses address topics that are at the forefront of information technology today.

Knowledge of web analytics is vital for any organization involved in marketing on the internet -- whether marketing yourself or a client, analytics can be a means to plot site growth and track the success or misfire of their efforts in the form of hard, tangible, chart-and-graph evidence. "It's important to realize," says USF online faculty member and web analytics expert Joe Laratro, "that effective analytics is not just about choosing the right software or vendor. Recent findings show that companies are shifting their analytics spending from technology, which decreased from 45% to 38%, to internal staff, which increased from 36% to 42%. This reflects a growing understanding that even the best data is meaningless without properly trained staff to interpret it." USF's course in Advanced Web Analytics teaches exactly that, as well as how to adapt to a new and rapidly changing field.

Meanwhile, from myspace to facebook to twitter, social networks have boomed over the past five years, a marketer's playground with its unlimited potential for feedback, promotional tools, and "brand-building." A successful marketing executive must have his or her finger on the pulse of the public, and social networking sites are the best place to do it. USF instructor and social media expert Christopher S. Penn explains how the school's new Advanced Social Media program can help: "Our social media training shows students how to leverage this powerful word-of-mouth platform and reap substantial benefits. They'll learn how to use social networks to promote their product or business, manage and protect their brand, generate revenue, establish authority ... the list goes on."

Are you pursuing an advanced marketing degree and want that edge that only technological savvy can provide? Check out one of these courses. You don't even have to leave your home to learn knowledge that could launch your marketing career into internet superstardom.