Promotions managers either manage promotions themselves or supervise promotions specialists in firms that carry a promotions staff. Promotions programs combine advertising with purchase incentives to increase sales, often involving live or on-site events. Promotions programs use all of the standard advertising outlets to incite the event or sales promotion: direct mail, telemarketing, broadcast advertising, and the print media.
Internet sites are also useful promotions tools, as a brief promotional ad can divert the consumer to the web site for full information and even participation. In-store displays are a traditional promotional tool, usually tied to an event or a sale over a specific period. Purchasing incentives are another traditional promotional tool, including offers such as contests or sweepstakes, rebates, coupons or "free gifts."
Most employers prefer a promotions manager to have a bachelors degree with a focus on marketing or business administration. Many promotions managers come up through the ranks; especially those that have good creative ability and the personality to drive excitement into a promotional event or campaign.
The U.S. Department of Labor estimates that 47,000 promotions and advertising managers were employed in 2006. Many promotions managers, however, double as radio station managers or sales managers. Promotions are a standard component of most retail advertising campaigns.
This job category is expected to grow about as fast as the average growth for all job categories: about 10% over the decade from 2006-2016, the last data that the Department of Labor has made available.
Lowest 10% $18.46 $38,400
Median Salary $37.62 $78,250
Highest 25% $55.73 $115,910
Source: U.S. Department of Labor