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Sales Manager

Career Overview

Sales managers are often the occupants of the hot seat in a business environment. It is the sales manager's job to meet sales expectations built into an annual budget - to provide the revenue that management is expecting based on all the variables that went into the annual budget preparation. Sales managers participate in ad campaign development, and then put their sales staff into motion to capitalize on the ad exposure.

Sales managers usually supervise a group of sales representatives, and works with those employees to help make sales closures smoother. A sales manager may negotiate a special product run in order to bring in a new client. Sales managers constantly evaluate sales statistics: regional market performances, new product performance, pricing questions, and performance of the field representatives.


Many sales managers are promoted from sales representative or a regional management position based on performance and creativity. Most sales managers have a bachelors degree in marketing, business or a related field. Continuing education can be important in this field; often in the form of seminars put on by sales consultants or industry associations.

Current Employment

The Department of Labor estimates that there were 318,000 sales managers in 2006. In small businesses, the sales, marketing and advertising management positions are combined, especially if an outside ad agency is handling production of materials.

Job Outlook

The growth for this job classification is expected to be at a rate of 12% over the decade 2006 - 2016. People with knowledge in internet sales and promotion may drive an increase in sales positions for the new and rapidly expanding online marketplace.

Salary Range

Lowest 10%  $22.05  $45,860
Median Salary  $45.64  $94,910
Highest 10%  $66.48  $138,280

Source: U.S. Department of Labor

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