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University of Phoenix Marketing Degree
About University of Phoenix Marketing Degree Programs:
The University of Phoenix provides educational opportunities in marketing at every degree level. There is an associates' degree program in communications; there is also one in visual communication that could also be construed as a marketing-oriented course of study.
At the bachelors' degree level the University of Phoenix offers a degree in business with specialization in marketing. There is also a choice of a bachelors' in business with a management specialization, an option that will have advertising and marketing as an integral part of the curriculum.
There is an MBA program with specialization in marketing, for those who want to enter the business fray at the management level. There are also e-business courses, certificates and some degrees that increasingly focus on the use of the internet as a marketing tool.
The first genuinely new gamut in marketing since the advent of television is the internet. Many businesses and industries are still trying to figure out how to use it. Some are beginning to cross-market in-store and online product sales, and some are using commercials to draw people to a website. The opportunities for a marketing professional with good new ideas in this area are virtually without limit.
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Associate Degrees
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AA in Communications
Interested in a career in the media? The Associate of Arts degree in Communications is designed to give students a solid foundation in the communication arts. Courses for this concentrated 60-credit program focus on the interplay between different telecommunications technologies, modern standards in journalism, and the role of media in society and its evolution towards the future. This degree is perfect for anyone interested in communications, whether behind the microphone or behind the scenes.
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AA in Communications
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Bachelor Degrees
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BS in Business Management
You're already a hard-working professional, but you're looking for something more out of your career. Are you ready to take that next step and make manager? A Bachelor of Science in Management may be the perfect degree for you. Offering a variety of courses like global business, employment law, human resource management, and organization, students who graduate from this program will emerge well-prepared to apply good business strategies to a variety of real-world applications.
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BS in Business Marketing
Are you interested in a career in marketing? This could help you realize those dreams. A Bachelor of Science in Business degree means a well-rounded education in the fundamentals of business, from finance and law to management and critical thinking. A concentration in Marketing means delving further into relevant topics such as communication in advertising, product pricing, market research and strategies, and how to identify and respond to customers' needs. Students in this course develop their creativity, analytical skills, and the sense of leadership they need to get ahead in their field.
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BS in Business Management
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Master Degrees
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Master of Health Administration
Are you working in health care administration, but longing for something more? An advanced degree like the Master of Health Administration can help you to become a leader in your field. Providing quality courses in subjects like finance, policy, economics, strategy, and new technology, this Masters program is specially designed to build effective health care managers and leaders.
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MBA Marketing
Is marketing your passion? Whether you want to train for professional certification exams or simply polish your skills, an MBA could be your ticket to furthering your goals. Not only will the advanced degree give you a rock-solid foundation in the business side of operations, like finances and accounting; concentration courses will also focus on strategies especially relevant to marketing, such as effective communication with stakeholders and development of innovative advertising concepts and applications. With this degree, you will be well prepared to hit the business world ready to successfully market not just a product, but yourself.
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Master of Health Administration
