Advertising Degrees

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Advertising Degrees

Advertising is both a science and art that combines hard numbers with intangibles such as behavioral psychology. The field is all about crafting a message, communicating with consumers, and measuring feedback and success. In order to perform these 3 important functions, many employers expect you to have an associates degree or higher in some aspect of advertising, marketing, or public relations.

What Advertising Degrees Can Teach You

Advertising coursework typically covers a range of disciplines. By the time you graduate, you should be able to answer some or all of the following:

  • What makes people tick?
  • What colors, music, patterns, and stimuli prompt consumer action?
  • What are the competitors doing that works and doesn't work?
  • What are you doing that works and doesn't work?
  • What media are the most cost-effective for getting the message out there?
  • What do consumers want and what can you offer them?

As you can see, advertising relies on traditional accounting and financial forecasting, as well as psychology and consumer trends. Your job as an advertiser is to anticipate needs, craft demand, and connect with consumers both at a conscious and subconscious level.

Career Outlook with Advertising Degrees

Demand for advertisers is expected to match the national average for most other occupations. So through 2016, the industry could grow by as much as 13%. Starting salaries for advertising majors hover around $35K a year, but due to international competition and globalization, you don't have to limit yourself to the US market. If you have the skills and training to penetrate untapped markets in Asia, Africa, Europe, or South America, you might enjoy even higher demand for your expertise abroad.

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