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Marketing Degrees

Many believe that marketing is a field that focuses solely on alerting or promoting consumers to products and services. But in truth, marketing is not about one-way information sharing. It is actually a 2-way conversation that takes place between buyers and sellers. Effective marketers promote ideas, but they also analyze the feedback that consumers provide. Sometimes this feedback comes through sales, but it can also come via focus groups, market studies, and detailed research. As such, marketing encompasses both traditional advertising as well as various aspects of statistics, psychology, and business.

What Marketing Degrees Can Teach You

Although an associates degree is sometimes sufficient for entry, you should consider completing a bachelor's degree or higher if you are serious about pursuing a career in marketing. Through 4+ years of focused study, you learn about advertising, graphic design, consumer psychology, social science, behavioral science, public policy, public relations, accounting, and statistics. And given the industry's growing reliance on the Internet, you should also incorporate plenty of IT coursework into your education. All of these classes are designed to help you sculpt and disseminate impactful messages while analyzing the results before, during, and after those messages get out there.

Careers in Marketing

Current growth projections are favorable, with experts believing that the industry could expand by as much as 12% through 2016. And these estimates are based on current technologies. Just as the Internet has dramatically altered the marketing landscape, it's quite possible that a new technological revolution could create unprecedented demand. If that's the case, then the current median salary for marketing managers of $100K could potentially increase exponentially.

Online Schools Offering Marketing Degrees


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