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Rasmussen College Introduces Bachelor's in Internet Marketing

Minnesota based Rasmussen College has introduced a bachelor's degree in Internet Marketing. "After conducting extensive research, we found that Rasmussen is the first college in the world to introduce a degree program dedicated solely to the field of Internet marketing," said Brandon Steele, Online Marketing Manager for Rasmussen College.

While there are programs at both the University of Virginia and the University of British Columbia for internet marketing, they are certificate programs rather than degrees. E-commerce degrees are offered in many business schools, but they do not provide the acute focus on marketing that the new program at Rasmussen does.

Rasmussen College operates twelve campuses in the Midwest and Southeast along with a substantial online education program. This new program will be folded into the school's virtual campus and be available online as well as on campus. Rasmussen's business school also offers an online business degree with specialization in information technology.

Rasmussen's Internet Marketing program combines traditional marketing skill sets with cutting-edge "e-strategies" and Web skills. It covers topics including Internet consumer behavior, search engine marketing and Web media marketing, among others. The program was created in response to the growing need for education in this field. A great deal of contradictory information exists on this topic, and the fact that this is a skill set which continues to evolve made learning the ropes more difficult, Steele said. "This is the program I wish had been around when I first started out."

Steele also makes the point that an internet marketing degree is really a snapshot of a universe that is rapidly evolving. Both technology and professional understanding are changing the field, so a student in internet marketing will continue the learning process after graduation. "This degree program will help you learn the fundamentals," Steele said. "Graduates can branch out and specialize, but this will provide the solid foundation needed to succeed in Internet Marketing." The constant changes are one of the exciting aspects of this growing career field.

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