You are here:

Visibility Vs. Quality: Which Makes the Better College?

How often are high school students told that, in order to be successful, they must attend a college that is above all things instantly recognizable? While high visibility is usually a great indicator that a school is quality material, there are many other factors that may balance out or even outweigh elements like visibility alone. Today, a blog article in the New York Times challenges the importance of a "pedigree" when it comes to the college experience.

Marty O'Connell, executive director of non-profit college resource Colleges That Change Lives, contributed the guest article as a response to students' confusion over what exactly they should be looking for in a potential college. "We exist," she says, "in a name-brand obsessed culture which creates stress-inducing media headlines every year, all year - including during the summer, when high school seniors are winnowing their prospective colleges list." Time and time again, name recognition tops those lists. O'Connell, however, asserts the importance of something parents and school counselors sometimes overlook in their zeal to do what's best -- the students' own success and happiness.

"To counteract the notion that 'a college can't be any good if I've never heard of it,'" she says in her article, "I challenge students to think about the people in their lives who are happy and successful and find out where, or if, they went to college. Doing this same exercise using 'famous' people, they discover that most often the name and visibility of a college choice has much less to do with success in life than do the experience and opportunities students take advantage of during their college years." It's certainly food for thought -- if colleges build their good names on reputation, how do they build up that reputation without students ready to vouch for them as a pillar of their success? As she puts it another way, what if colleges turned away students for never having heard of their high school? There has to be a better way to choose colleges, to pick the best fit without everyone clamoring for the same Ivy Leagues.

According to O'Connell, the key lies in finding the best fit for each individual student: a process that involves slightly less report-reading and slightly more soul searching. Students are encouraged to make lists of their reasons for school -- "Why, really, are you going? What are your abilities and strengths? What are your weaknesses? What do you want out of life, or in life--something tangible or intangible? Are you socially self-sufficient or do you need warm, familial support? What kind of learning community do you want to be part of?" -- and share the lists with parents and teachers to help choose a school that will best compliment one's individual interests and life goals, from a small private art college to an online business degree, from a close-to-home vocational school to pursuing the Ivy Leagues after all.

Of course, there are caveats that everyone should look for, regardless of visibility. The most important thing: accreditation. Any school worth your consideration should be an accredited school without fail, and one of the best things about highly-recognized schools is that there's usually no question that they have their credentials in order. That said, all it takes is a little research to make sure your school comes out on top. Other than that, what matters most is what will make you happy -- regardless of whether or not it tops the popularity charts.

Search Schools

      
Matching School Ads
  • University of Phoenix

    At University of Phoenix, we believe everyone deserves access to higher education.

    Programs

    • Graduate Project Management Certificate
    • M.S. in Administration of Justice and security/Global Homeland Security
    • Master of Health Administration - Sustainability Management
    • More...

    Location: Online

    University of Phoenix
    Request Info »
  • Strayer University

    Continue your education with Strayer University.

    Programs

    • MBA: Acquisition
    • Undergrad Cert: Bus Admin: Entrepreneurship
    • Undergrad Cert: Bus Admin: Management
    • More...

    Location: Online

    Strayer University
    Request Info »
  • Everest University Online

    Manage your career and your life while earning your degree online.

    Programs

    • Criminal Justice (Associate's)
    • Computer Information Science (Associate's)
    • Applied Management (Associate's)
    • More...
    Location:
    Santa Ana: , Santa Ana CA
    Everest University Online
    Request Info »
  • DeVry University

    Make a difference with a graduate degree from DeVry University's Keller Graduate School of Management.

    Programs

    • Bachelor's-Accounting
    • Bachelor's - Clinical Laboratory Science
    • Certificate-Educational Technology
    • More...
    Location:
    Chicago: , Chicago IL
    DeVry University
    Request Info »
  • Florida Tech University Online

    Thanks to Florida Tech offering intensive degree programs 100% online, students located all over the world have the opportunity to access the same world-class education as those who attend classes on the main campus in Melbourne, Florida.

    Programs

    • Associate of Arts in Applied Psychology
    • Mini MBA Certificate/Internet Marketing
    • MBA Marketing
    • More...
    Location:
    Tampa: 9417 Princess Palm Ave, Tampa FL 33619
    Florida Tech University Online
    Request Info »
  • USC School of Social Work

    The USC School of Social Work’s MSW@USC offers the opportunity to earn a Master of Social Work degree through the Virtual Academic Center without relocating to Southern California.

    Programs

    • Master of Social Work

    Location: Online

    USC School of Social Work
    Request Info »
  • Arizona State University Online

    Why ASU? At ASU, learning online is effective, flexible and smart. Every program delivered online is developed by the same excellent faculty who teach on our campuses, and is designed to engage students and professors in meaningful ways. The result? Our students are an integral part of a New American University.

    Programs

    • MEd in Teaching and Learning - Gifted Education Focus
    • BA in Religious Studies
    • BA in Spanish
    • More...

    Location: Online

    Arizona State University Online
    Request Info »
  • Baker College Online

    Earn a Certificate, Associate, Bachelor, Master's or Doctorate for less at Baker College Online.

    Programs

    • Master of Business Administration - Marketing
    • Bachelor of General Studies
    • Master of Business Administration - Human Resource Management
    • More...
    Location:
    Lisle: 550 Warrenville Rd, Suite 101, Lisle IL 60532
    Baker College Online
    Request Info »
  • Capella University

    Achieve your potential with an online degree from Capella University.

    Programs

    • DBA - Leadership
    • PhD - General Information Technology
    • MS - Leadership in Educational Administration
    • More...
    Location:
    Minneapolis: Capella Tower, Minneapolis MN 55402
    Capella University
    Request Info »
  • Colorado Technical University Online

    A degree from CTU can connect you to what matters most: powerful professional network, faculty who are real-world professionals and innovative technology. So once you earn your degree you hit the ground sprinting. Are you in?

    Programs

    • Bachelor of Science in Finance
    • Master Of Science in Enterprise Information Systems
    • Associate of Science in General Studies
    • More...
    Location:
    Colorado Springs: 4435 North Chestnut Street, Colorado Springs CO 80907
    Colorado Technical University Online
    Request Info »
  • Matching School Ads
    `

    Quick School Search

    College & Career Search Tools

    • Careers: Unsure about your career path? Study profiles of hundreds of professions.

    • Interviews: Professors and deans sit down with our team to give you unique insights on college life.

    • Campus Search: Search campus schools by zip code.

    • Online College Finder: Search online only schools by degree and category option.

    • Military Education: Find only Military friendly online schools and campuses.

    • Student Reviews: Know before you go. Read student reviews on over 2000 accredited colleges. Write your own experience.